Smokin' Joe's

Selling the Largest Dealer of Food Truck Equipment

By Marshall Hatfield

14 Mar 2025 • 1 min read

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The Backstory: Pioneers in the Food Truck Movement

Everyone knows the folks that made the fortune during the Gold Rush were the people selling pickaxes and shovels. The owners of Smokin’ Joes were no stranger to that tactic. During the food truck/trailer rush, this business became the largest concession trailer and truck topper dealer in the Central United States. 

The husband-wife owners, having a background as entrepreneurs in the food truck industry for over a decade, were no strangers to the growing industry and offered all the right products for folks setting out on their mobile culinary adventures. 

The Deal Story: Making Room to Grow

Our team had the privilege of brokering this business between the hard-working hands that created it and the hands that will curate its future and even bigger impact in the Central United States. 

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Marshall Hatfield

CMO, Dealonomy

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