Hometown Hero Card

The Backstory: An Organization with a Big Heart for Great Local Businesses 

In 2016, our team was approached by the previous owner of the Hometown Hero Card, an organization that focuses on putting local merchants and business owners first. 

The organization has a passion for keeping small businesses thriving by providing incentives to local consumers to patronize businesses of locally owned businesses in the Texas Hill Country. 

The Deal Story: Finding the Perfect Values Match

When we were approached to represent the sale of The Hometown Hero Card, we knew it needed another owner who had the same passions at heart. Lew McCoy was just that person. 

After the deal closed, the organization rebranded as “The Hero Card” and increased its focus on helping to fundraise for local organizations.